India smartphone shipments

October 8, 2026
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India smartphone shipments volume up 8% YoY, value up 18% YoY in Q1 2024: Counterpoint

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May 11, 2024
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Volume and Value Growth

The growth in volume was mainly due to healthy inventory levels and the low base of Q1 2023.

Meanwhile, the increase in value was propelled by the trend of premiumization and the introduction of new models like the Samsung Galaxy S24 and OnePlus 12 series.

The premium segment, comprising smartphones priced above INR 30,000, reached its highest-ever volume share of 20% and contributed 51% to the total market value in Q1 2024.

Shilpi Jain, Senior Research Analyst, highlighted that India’s smartphone market achieved its highest-ever Q1 value during the quarter. This growth was fueled by consumers upgrading to higher-value smartphones across various price tiers, supported by factors like affordable financing, trade-in offers, bundled schemes, and the demand for advanced features such as AI, gaming, and enhanced imaging.

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