Hyundai is expected to outsell Ford in quarterly US sales for the first time ever, with Cox Automotive forecasting a 6.5% year-over-year rise to 511,421 units in the third quarter against a 7.1% drop to 504,172 for Ford, citing the Detroit makers' thin hybrid line-ups. The shift would make Hyundai the third best-selling US automaker behind General Motors and Toyota. Cox raised its 2026 industry forecast about 2% to 16.1 million units.
Source: https://www.cnbc.com/2026/09/24/hyundai-set-to-outsell-ford-in-q3-as-detroit-automakers-lack-hybrids.html